Tailored for the good life

The idea

What does the good life look like for India's Gen Z?

What we made

A new world for Arrow with Khushi Kapoor and Vedang Raina, premiered through three films. A well-groomed dog outshines the Arrow man, and that became the central joke. Extended to reels, GRWM content, a pet spa moment, in-store assets and mall branding.

Results

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