Lauritz Knudsen · 2026
Cricket ho toh Mumbai Indians
Creative Director
The idea
Making a technical industrial brand simple and memorable through Mumbai Indians. Switchgear ho toh Lauritz Knudsen.
What we made
The sponsorship became a steady stream of content: player-led films in which Mumbai Indians stars explained the brand, and matchday pieces that reacted to the game as it happened.
See the full project ↗Films
2 vertical reels · watch them on the main site
Stills & behind the scenes
