Luxury real estate, shot for real

The brief

Piramal Realty has been a benchmark for luxury living in Mumbai for more than a decade. It has four major residential projects across the Mumbai Metropolitan Region, each with its own identity and its own buyer. Real-estate marketing usually relies on renders and promises. The brand wanted content that stood apart and still felt premium.

The approach

Shoot first

In luxury real estate, credibility is built on site. Everything began with high-production shoots at the properties. A single shoot then became a monthly supply of reels, carousels and stories.

Four properties, four voices

Each property got its own visual and writing style. Vaikunth and Revanta are retreats from the city, one built on community and the other on greenery. Mahalaxmi and Aranya are sanctuaries within South Bombay, one about bespoke luxury and the other about nature.

Residents as storytellers

Resident testimonials and engagement campaigns brought real residents into the brand’s story. That lifted the experience for people already living there and gave buyers social proof that advertising can’t.

A philosophy from the top

The “Design-led, Delivery-focused” campaign positioned Piramal Realty as a brand that keeps its promises.

What I did

Across 2024 to 2026 I worked on the programme as director, creative director, executive producer and producer, depending on the film. The projects are listed below.