Sheth Developers · 2021
Sussanne Khan × Project Avalon
DirectorProducer
The question
How do you show a designer’s thinking, not just the finished rooms?
The answer
Follow Sussanne Khan through Avalon and let her explain each choice.
The brief
Sussanne Khan, founder of The Charcoal Project, designed the library, gym, lobby, clubhouse and common spaces at Sheth Avalon in Thane. The film had to show how she arrived at the look and feel, and how Sheth’s own design philosophy runs through it.
The approach
Inside the designer’s mind
The film moves space by space, with Sussanne walking through the ideas behind each design.
Two philosophies, one project
Her design sensibility and Sheth’s philosophy are shown working together, so the film sells the spaces and the brand at once.
What I did
I directed the film and shot parts of it. As producer and the brand’s point of contact I also handled budgets, cost negotiations and accounts.
See the full project ↗The spaces
5library, gym, lobby, clubhouse, common spaces
What made it work
- A designer as narratorHearing the thinking from Sussanne herself gives the spaces credibility.
- Process over showroomShowing how the spaces were designed, not just how they look.
