Shine Quest: CSR game concept

The idea

A concept pitched to Hindustan Coca-Cola Beverages: turn its Project SHINE community work into an 8-bit game people actually want to play.

What we made

Players run through four real programmes, from check dams in the Vaitarna basin to Magizh Cafe carts for women's self-help groups, upgraded village schools and bottle recycling, while Boond, a water-drop guide, explains each one. I came up with the idea and designed and built the playable game with AI. This was a pitch, not a released campaign.

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