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NIC Ice Cream · 2025

As honest as the ice cream

DirectorCreative Director
NIC Ice Cream, As honest as the ice cream

The idea

How do you make an ice cream brand feel like a friend?

What we made

A website and in-house photography built for two kinds of visitors, the ones who know what they want and the ones who browse. Colour, texture and motion all came from the product itself.

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Films

Fruit & Nut
Indian Inspiration
International Classics
No Added Sugar
Premium International
Super Premium

Stills & behind the scenes

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