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Swisse · 2025

Hard launching Magnesium

Creative Director
Swisse, Hard launching Magnesium

The idea

Starring Aditya Roy Kapur, in the format audiences already know him for.

What we made

A celebrity-interview format instead of a typical wellness ad. A teaser of him falling asleep was seeded across meme and fan pages, then a hero film shaped like a mock interview, then creator activations.

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Results

3stages: teaser, hero film, creators

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Films

Swisse × ARK

Stills & behind the scenes

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